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CUSTOMER FOCUS

Building a sound strategy means nothing if you can't execute it within the market.  It's also an artform to build such programs with the needs of customers, as much as those of executives, in mind.
 
Using qualitative and quantiative research, I have been able to combine analytics and creativity into developing innovative, cross-channel product and marketing experiences on local, regional, and national levels that have set unprecedented levels in consumer engagement, brand reach, and revenue.
 
Each campaign featured platforms that maximized the program's objectives and desired customer reach
Traditional Marketing

  • Television, Print, & Radio Advertising

  • On-Air Vignettes and Product Placement

  • Signage, including POS and in-stadium placements

Digital Media

  • Dedicated Online Microsites

  • Live Streaming Events

  • Online Advertising

  • Social Media Engagement

Experiential Marketing

  • Special Events

  • On-Site Merchandising & Promotion

  • Hospitality

  • Retail Integration

  • Television, Music and Film 

  • Traditional and New Media Properties

  • Sports Leagues and Franchises

  • Athlete and Talent Marketing

  • Non-Profit and Cause Marketing

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